Adobe illustrator alternate color ui drivers#

In one study on brand personality, psychologist and Stanford professor Jennifer Aaker concluded that five core dimensions play a role in a brand’s personality:īrands can sometimes mix traits, but for the most part, their “personality” is centered primarily on one. This ties directly into the “personality” you want your brand to have. Many companies take advantage of these connections, as illustrated by the logos in the following chart.įor example, brands that want to create a sense of creativity and imagination tend to incorporate purple into their imagery, while brands that want to establish a sense of balance and calm lean toward black and white. To a certain extent, the reason for this is clear.Īfter all, color is one of the easiest aspects of a page to “understand.” It can be assessed almost instantaneously and doesn’t require visitors to evaluate copy or other messaging.īut it’s also important to consider the role that the psychology of color plays in these snap judgments. Of course, web design involves much more than just color.īut given that color is one of the most obvious elements on your site, and one of the only ones a user can discern within those initial 50 milliseconds, your palette can make or break a user’s assessment of your company.

Adobe illustrator alternate color ui drivers#

Plus, if your color scheme is consistent across your entire site, they’ll know they’ve come to the right place when they return, regardless of the exact page they land on.īeyond telling users who your company is, your web design also plays a major role in users’ snap judgments about your brand.Īccording to one survey, 94 percent of respondents named web design among the primary drivers of website first impressions. This will make it much easier for visitors to immediately connect it with other places they’ve seen your brand.

So, if your company already has an established color scheme, it’s essential to include this in your site’s design. And beyond that, it needs to be memorable enough that users will return after their first visit.Īfter all, many of your visitors won’t be ready to make a purchase or other major conversion during their first visit - and they need to remember your company in order to come back and take those actions.įortunately, color increases brand recognition by 80%. That means it needs to be an accurate representation of your brand. Your site is essentially your company’s home online. If you choose the right website color scheme, you get the opportunity to drastically improve your visitors’ experience with your content. That’s where website color palettes come into play. They’re drawn to fresh voices and enticing information, but you have to capture their attention first. And that’s true, but it’s not everything. Why Is Your Color Scheme So Important?īefore we jump into the process of selecting a color scheme for your site, it’s important to understand exactly why your website color scheme matters so much.Īfter all, you might be thinking that it’s the content that really matters. In this article, we’ll take a look at why selecting the right colors for your site matters, as well as 23 different color palettes from real sites that are effective in grabbing visitors’ attention. They can influence how a visitor interprets what they see as much as a site’s layout and typography - and, when done well, they can have a positive impact on each visitor’s evaluation of the brand as a whole. Good color choices take careful planning. And the products or services being promoted.Ĭolors actually cause emotional responses based on the palette you use.

Did you know specific colors cause people to feel and respond in different ways?ĭo you find yourself overwhelmed by the number of potential website color palettes? Not knowing which one to choose?īut a skilled designer understands the importance of evaluating a color scheme based on the brand.